FOR FOOD & BEVERAGE BRANDS READY TO GROW
Your Next Customer Should Be Worth the Ad Spend.
I connect buyer research, creative testing, and paid media to the numbers that matter: profitable orders, repeat demand, and new accounts.
Food & Beverage Focus
B2C Customer Acquisition
B2B Wholesale Accounts
WHERE GROWTH GETS STUCK
Your Ads Are Running. But Is Your Business Moving Forward?
People Notice Your Product, But Don’t Buy
Your food looks great in the ad. People click, browse, and leave. They still need a clear reason to choose it for their next meal, drink, or order.
More Orders Aren’t Leaving Enough Behind
Discounts win first orders, but ad costs eat into your return. When buyers don’t come back, you have to pay to reach them again.
Wholesale Leads Don’t Become Accounts
Inquiries come in, but too many buyers aren’t a fit for your order minimums, delivery area, or terms.
Find out where growth gets stuck before increasing your ad spend.
WHAT I DELIVER
A Creative And Media System Built Around Your Business Goals
Whether you want more profitable consumer orders or better qualified wholesale inquiries, I connect the offer, the ads, and the results you can measure—so each decision serves a clear business goal.
Strategy
Find The Real Constraint
II research your buyers, assess your offer, and map the path from ad to order or inquiry. We'll define what success needs to look like before increasing spend.
Creative
Give Buyers A Reason To Choose You
I develop angles, hooks, and briefs that answer what your consumer or wholesale buyer needs to know before taking the next step.
Media
Spend With A Purpose
I structure campaigns, manage spend, and use performance data to improve the ads and audiences showing the most promise.
Reporting
Know What To Do Next
I connect campaign results to orders and qualified opportunities, with clear recommendations on what to continue, improve, or stop.
Every ad should move your business forward—toward a profitable first order, a customer who returns, or a wholesale account worth winning.
HOW I WORK
Five Decisions Before You Spend More
You should know who you’re trying to reach, why they would buy, and what your ads need to achieve.
Here’s how I work through those decisions with you.
01
Who Wants This?
I look at what your buyers want, what they already know, and how they choose between options.
3M lens: Market Desire · Sophistication · Awareness
02
Why Would They Buy?
We identify the outcome they want and what might hold them back, from price and timing to trust in your offer.
7C lens: Customer · Outcome · Mechanism · Value · Trust · Trigger · Price
03
What Should We Make?
I turn those insights into creative angles, ad briefs, and an offer that gives buyers a clear reason to act.
PMPO + 5C lens: Promise · Mechanism · Proof · Offer · Creative Quality
04
Where Is Performance Breaking?
We check the ads, the page, and the path to an order or inquiry to find where potential customers drop off.
FAST lens: Funnel · Attention · Spend · Tracking
05
What Earns More Budget?
I test changes with clear spending limits, review the results, and decide what to continue, improve, or stop.
Controlled testing: One Variable · Spend Cap · Results Lag
You can see the reason behind each decision—and what it needs to achieve for your business.
GROWTH IN ACTION
See What Better Ad Decisions Could Look Like
Different brands. Different challenges. Same approach:
Find the problem. Test with purpose. Learn from the data. Scale what works.
B2C E-commerce beverage
Turning Product Interest Into More Orders for a Beverage Brand
Restaurant & Meal Delivery
Turning Meal Promotions Into More First Orders and Repeat Customers
B2B Wholesale Supplier
Winning More Wholesale Accounts at a Lower Acquisition Cost
FREE GROWTH CONSULTATION
Let’s Find Your Brand’s Next Growth Opportunity.
This free consultation is a chance to discuss your business, your current marketing, and what you want your ads to help you achieve. It’s where we see whether my approach is a fit for your goals.
We'll talk about:
Your business: What you sell and who you want to reach.
Your goals: The growth you want to create.
Your challenges: What feels stuck or underperforming right now.
Your current approach: What you’ve tried and why you’re considering a change.
FREE Consultation. No Preparation Required
WHY WORK WITH ME
A Media Buyer Who Thinks Beyond The Ad Dashboard
I’m Marjiam Malupa, a media buyer and creative strategist helping food and beverage brands turn ad attention into orders and valuable wholesale accounts.
My experience as a sales manager adds another perspective:
I know that getting someone’s attention is only the start. The message also has to give the right buyer a reason to take the next step.
Media Buyer & Creative Strategist
Trained in buyer research, offer development, creative strategy, campaign testing, and performance analysis
Sales Manager
Led field sales team for Multinational companies & Small and Medium-sized Enterprise
READY FOR YOUR GROWTH?
The Next Move For Your Brand Starts With A Conversation
Tell me where your brand is now, where you want it to go, and let’s uncover the high-impact media channels and creative opportunities waiting to be unlocked.
Free Consultation · 1-on-1 · No Pressure
Marjiam Malupa
MEDIA BUYER & CREATIVE STRATEGIST
Helping food and beverage brands connect advertising to sustainable business growth through disciplined paid acquisition and creative architecture.
Direct Contact
Connect
© 2026 Marjiam Malupa. All rights reserved. High-performance paid acquisition & creative architecture for Food & Beverage brands.