CASE STUDY 02 · RESTAURANT & MEAL DELIVERY

Generated 1,600 First Orders While Achieving a 2.80× Return on Ad Spend

Performance highlights

More orders. Lower costs. Stronger returns.

+60%

First orders

1,000

1,600

BeforeAfter

−25%

Cost per first order

₱200

₱150

BeforeAfter

+40%

First-order ROAS

2.00×

2.80×

BeforeAfter

30-day repeat rate

15% → 24%

+9 pts

Repeat rate

+20% Ad Spend

₱200,000 → ₱240,000

How the growth happened

From One-Time Orders to Repeat Customers

01 Problem

Promotions brought orders, but few reasons to return.

Broad targeting and one-time discounts made it harder to see which meal occasions and locations attracted valuable customers.

02 Diagnosis

Match the meal to the moment—and plan the next order.

Customers needed a clear reason to choose the meal for lunch, dinner, or a group order, plus an easy path to order again.

03 Strategy

Connect the right offer, location, and follow-up.

Separate campaigns by meal occasion and service area. Show real portions and preparation, promote a first-order bundle, and follow up to encourage reorders.

04 Results

+60%First Orders

−25%Cost Per First Order

24%30-Day Repeat Rate

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