CASE STUDY 01 · B2C E-COMMERCE BEVERAGE BRAND

Generated 375 Orders While Achieving a 2.70× Return on Ad Spend

Performance Highlights

More orders. Lower costs. Stronger returns.

BeforeAfter

+56%

Orders

240

Before

375

After

−20%

Cost per purchase

₱1,000

Before

₱800

After

+35%

ROAS

2.00×

Before

2.70×

After

Revenue

₱480,000 → ₱810,000

+69%

Revenue

+25% Ad Spend

₱240,000 → ₱300,000

HOW THE GROWTH HAPPENED

From Product Interest to More Profitable Purchases

01Problem

Interest wasn’t turning into enough orders.

The ads relied on broad quality claims and discounts, giving first-time buyers little reason to choose the product or understand how it fit into their routine.

02Diagnosis

The offer needed a clearer use case and stronger proof.

Customers needed to see how quickly the coffee could be prepared, how many servings they would receive, and why it offered better value than their usual coffee run.

03Strategy

Build a clearer path from ad to purchase.

Ads focused on specific buying reasons—convenience, cost per serving, and versatility—then directed shoppers to a matching starter offer with preparation guidance and product proof.

04Results

+56% More Orders

−20% Cost Per Purchase

+35% Return on Ad Spend

READY FOR YOUR GROWTH?

The Next Move For Your Brand Starts With A Conversation

Tell me where your brand is now, where you want it to go, and let’s uncover the high-impact media channels and creative opportunities waiting to be unlocked.