CASE STUDY 03 · B2B Wholesale Supplier

Generated 20 New Wholesale Accounts While Achieving a 5.83× First-Order Return on Ad Spend

Performance highlights

More accounts. Lower costs. Stronger returns.

+233%

New accounts

6

20

BeforeAfter

−60%

Cost per new account

₱30,000

₱12,000

BeforeAfter

5.83×

First-order ROAS

2.17×

5.83×

BeforeAfter

First-order revenue

₱390,000 → ₱1,400,000

+259%

First-order revenue

+33% Ad Spend

₱180,000 → ₱240,000

How the growth happened

From Unqualified Leads to Wholesale Accounts

01 Problem

Cheap leads weren’t becoming enough customers.

Product ads attracted inquiries from buyers outside the service area, below the minimum order, or not ready to purchase.

02 Diagnosis

More leads did not mean more qualified buyers.

Business buyers needed clear pack sizes, delivery coverage, and ordering details. The inquiry process needed to identify who was a good fit.

03 Strategy

Qualify the buyer. Track the sale.

Show wholesale-specific offers and proof. Ask about business type, location, order volume, and timing. Track qualified inquiries through quotes, first orders, and reorders.

04 Results

+233%New Accounts

−60%Cost Per New Account

5.83×First-Order ROAS

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